Thursday 23 June 2011

Belgian mafia moves fast

A surprising event, Philippe and Marc have been seen in the campsite wearing misterious shirts. While they wouldn't talk, someone tells us the belgian mafia has been involved.

Friday 10 June 2011

Looking forward to 2012 with a new name

At the end of this 2011 season we will change our name, from 'Camping Internacional Amberes' to  'Rubina Resort'. A lot of thought has been put into this change and we hope it will be convenient in the long term.
The name 'Internacional Amberes' comes from our particular history: initially, there was a 'Camping Internacional Mas Chalet' and a 'Camping Amberes'. When joining both campings, the new name 'Internacional Amberes' was chosen as a simple way to adapt to old clients. However, 'Amberes' is the spanish translation of the belgian city 'Anvers', but just a few belgian people know about this translation, for them it is mostly a curious word without meaning. For the spanish clients and for the people living in this area, it is really odd to use that name in a camping. Also, there is a zone in Empuriabrava named 'Alberes', therefore a common mistake is to think the name is 'Camping Alberes'. About the word 'Internacional', too many campings have this word in their name and this leads to confusion, and it makes the whole name too long so people normally abbreviate and say 'Camping Amberes' or mistakenly 'Camping Alberes'.

'Rubina Resort' comes from the fact that we are situated in the beach called 'Platja de la Rubina', so it seems a natural choice. The 'resort' is because it is a lodging company, with a big surface. It also expresses the objective towards a better service.

Anyway, this name change is only that. It doesn't imply any ownership change at all, nor does it come because  of the need to clean a dubious reputation. On the contrary, we think that right now we have the best reputation of the last 20 years, surely due to continuous improvements year after year.

We have used this opportunity to introduce a new logo, hopefully better. The new logo has just two colors, two fonts, and a simple symbol.

Tuesday 7 June 2011

Zoover 2011

Zoover, the holidays' review web site from Holland, has again given us the 'recomended 2011' price. At this day, we are scoring a 8.4 out of 10, based on 124 reviews. While there are still things to improve, it is for us a significant achievement.

Saturday 4 June 2011

Camping groups, Sunêlia and us

Well, if you are interested in camping groups and our relationship with Sunêlia, there is a report in the May 2011 issue of the 'Panorama camping' magazine. Since several years we are collaborating with the french camping group Sunêlia and we intend to continue in the future. The collaboration results in joined promotion campaigns and it rather guides the way to ammeliorate our quality of service.