Friday, 10 June 2011
Looking forward to 2012 with a new name
The name 'Internacional Amberes' comes from our particular history: initially, there was a 'Camping Internacional Mas Chalet' and a 'Camping Amberes'. When joining both campings, the new name 'Internacional Amberes' was chosen as a simple way to adapt to old clients. However, 'Amberes' is the spanish translation of the belgian city 'Anvers', but just a few belgian people know about this translation, for them it is mostly a curious word without meaning. For the spanish clients and for the people living in this area, it is really odd to use that name in a camping. Also, there is a zone in Empuriabrava named 'Alberes', therefore a common mistake is to think the name is 'Camping Alberes'. About the word 'Internacional', too many campings have this word in their name and this leads to confusion, and it makes the whole name too long so people normally abbreviate and say 'Camping Amberes' or mistakenly 'Camping Alberes'.
'Rubina Resort' comes from the fact that we are situated in the beach called 'Platja de la Rubina', so it seems a natural choice. The 'resort' is because it is a lodging company, with a big surface. It also expresses the objective towards a better service.
Anyway, this name change is only that. It doesn't imply any ownership change at all, nor does it come because of the need to clean a dubious reputation. On the contrary, we think that right now we have the best reputation of the last 20 years, surely due to continuous improvements year after year.
We have used this opportunity to introduce a new logo, hopefully better. The new logo has just two colors, two fonts, and a simple symbol.